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B2B content marketing challenges in North America 2015

Largest B2B content marketing challenges in North America as of August 2015

This graph presents the biggest B2B content marketing challenges in North America as of August 2015. During the survey, 60% of all surveyed B2B marketers stated that producing engaging content was the largest challenge in content marketing.

Producing engaging content	60
Measuring content effectiveness	57
Producing content consistently	57
Measuring the ROI of content marketing program	52
Lack of budget	35
Producing a variety of content	35
Gaps in knowledge and skills of internal team	25
Understanding/choosing technology that we need	24
Lack of integrations across marketing	23
Finding or training skilled content marketing professionals/content creators	21
Lack of buy-in/vision from higher-ups	19
Implementing the technology that we already have in place	18
Other	6
No challenges	1

B2B content marketing challenges in North America 2015

StatInvestor