The data describes the brand value of the 25 most valuable brands as of 2018. As of 2018, Amazon was the most valuable brand in the world with an estimated brand value of about 150.81 billion USD. Apple, which was the second leading brand in the world, had a brand value of about 146.31 billion USD.
Brand valueNot to be mistaken with brand equity, is a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value.
