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The 25 most valuable brands worldwide 2018

Brand value of the 25 most valuable brands in 2018 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes the brand value of the 25 most valuable brands as of 2018. As of 2018, Amazon was the most valuable brand in the world with an estimated brand value of about 150.81 billion USD. Apple, which was the second leading brand in the world, had a brand value of about 146.31 billion USD.

Brand valueNot to be mistaken with brand equity, is a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value.

Amazon 150811
Apple 146311
Google 120911
Samsung 92289
Facebook 89684
AT&T 82422
Microsoft 81163
Verizon 62826
Walmart 61480
ICBC 59189
China Construction Bank 56789
Alibaba 54921
China Mobile 53226
Wells Fargo 44098
Mercedes-Benz 43930
Toyota 43701
BMW 41790
Bank of China 41750
State Grid 40944
NTT Group 40872
Tencent 40774
T (Deutsche Telekom in Germany) 40152
Shell 39423
Chase 38842
Huawei 38046