The data displays the the biggest brand value change of the largest brands in the world in 2018 compared to 2017. The brand value of JD.com increased 94% in 2018 compared to 2017, which was the highest increase of the year.
Brand valueBrand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters.
