The data describes the value of the top Swedish brands in 2017. Brand value is defined as the value of a brand in regard to its (potential) profits, reputation, prestige, as well as the market value. As of 2017, the world's biggest self-assembly furniture retailer IKEA ranked first in Sweden, with a value of more than 24 billion USD. Furthermore, a survey conducted in 2015 found that IKEA was the most purposeful brand, which is based on Swedish consumers' opinion regarding a clear purpose of the companies.
In respect of brand value, clothing retail company H&M (roughly 19 billion USD) and financial service group Nordea (5.