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Brand value of the leading 40 most valuable global Japanese brands 2018

Brand value of the leading 40 most valuable global Japanese brands in 2018 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes the brand value of the leading 40 most valuable global Japanese brands in 2018. Toyota was the top ranked global Japanese brand with an estimated brand value of about 50.3 billion USD in 2018. The Japanese vehicle manufacturer Honda came in second with about 22.7 billion dollars.

Toyota 50291
Honda 22696
Nissan 11534
Canon 9788
Sony 8474
MUFG 6714
Panasonic 5983
UNIQLO 5253
Subaru 4001
Nintendo 3942
Lexus 3940
SMFG 3418
Bridgestone 3027
Mizuho 2683
Tokio Marine 1929
Mazda 1886
Suzuki 1852
Shiseido 1782
Komatsu 1552
MUJI 1390
Daikin 1369
Shimano 1255
Unicharm 1239
Hitachi 1138
Asics 1135
Mitsubishi Electric 1052
Yamaha 998
DENSO 994
Nikon 896
Ricoh 882
Yakult 863
Nomura 807
Fujitsu 787
Ajinomoto 778
Kikkoman 776
Epson 769
Isuzu 762
Kubota 758
Omron 758
Olympus 717