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Canadian perceptions on brand loyalty 2017

Agreement with statements about brands among consumers in Canada in 2017

The data shows perceptions on brand loyalty in Canada in 2017. Some 95% of respondents buy private labels at least some of the time, and 55% perceive store brands as being on par with national brands in terms of quality.

Buy private labels at least some of the time	95
Perceive store brands as being on par with national brands in terms of quality	55
Willing to buy an unfamiliar or generic brand if the price is right	48
No longer consider myself brand loyal	41
Buy private labels every time I shop	19

Canadian perceptions on brand loyalty 2017

StatInvestor