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Brand trust and product benefits perception in Canada 2016

Brand trust and attitude towards product benefits among consumers in Canada as of 2016

The data displays the brand trust and attitudes towards product benefits among consumers in Canada as of January 2016. During the survey, 59% of the responding Canadians said they look for products that will make their life easier.

I try new products from the brands I trust most	65
I focus more on quality than quantity when buying products	63
I believe that my daily choices can have a positive effect on the environment	60
I am not concerned about the brand name as long as it delivers what I need	60
I look for new products that will make my life easier	59
I enjoy my regular shopping trips	54
When grocery shopping I look for inspiring meal ideas	51
I try to buy natural products whenever possible	49
There are too many new products to keep up with and determine which are best	47
I oftem make impulse purchases when shopping at the grocery store or drug store	45
I consider myself to be loyal to brand name products	44
I am willing to pay more for products that are environmentally friendly	32
I am willing to pay more for producst that are organic	23

Brand trust and product benefits perception in Canada 2016

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