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Canada consumer perception of loyalty programs 2017

Consumer attitude towards loyalty programs in Canada as of February 2017

The data describes information on consumer attitude towards loyalty programs in Canada as of February 2017. According to the findings, 58% of responding Canadians said they modified their brand purchases in order to maximize the benefits they received.

Well functioning loyalty program makes customers more likely to do business with a brand	77
Consumers are more likely to recommend brands with good loyalty programs	63
Consumers modify their spending to get the most benefits	58
Consumers are overall satisfied with their loyalty programs	36
Consumers are very satisfied with their program’s customer support	26
Consumers say their programs improve their experience with a brand	18
Consumers are satisfied with the level of personalization offered	14
Consumers believe their experience with a brand is better than consumers who aren’t a member of its loyalty program	12

Canada consumer perception of loyalty programs 2017

StatInvestor