Media & Entertainment » Advertising & Marketing » Brands in Canada | Leading attributes when buying luxury goods Canada 2018

Most important attributes when buying luxury goods in Canada in 2018

Attributes ranked as very important when buying luxury goods by Canadian consumers as of February 2018

The data shows the attributes ranked as very important when buying luxury goods by Canadian consumers, as of February 2018. According to ProdegeMR, some 22.4% of respondents found the brand name to be very important when buying luxury goods.

Quality material	55.53
Brand name	22.4
Discounted price	17.31
Other	4.75

Most important attributes when buying luxury goods in Canada in 2018

StatInvestor