Media & Entertainment » Advertising & Marketing » Brands in Canada | Canadians willing to pay more for trusted brands 2017

Share of Canadians willing to pay more for trusted brand products 2015-2017

Percentage of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2017

The data shows the percentage of consumers in Canada willing to pay more for trusted brand products or services from 2015 to 2017. According to the 2017 findings, 21% of surveyed Canadians strongly agreed that they were willing to pay more in support of products or services from trusted companies and brands.

Strongly agree 21 23 21
Somewhat agree 60 58 61
Somewhat disagree 16 15 15
Strongly disagree 3 3 3

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