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Share of consumers who recall ads from trusted brands August 2017, by gender

Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017, by gender

The data displays the share of consumers who better recall advertising from trusted brands or companies in Canada as of August 2017, by gender. During the survey, 20% of responding women strongly agreed that they were more likely to remember ads from brands or companies they trusted. The same was true for 16% of male respondents.

Male	16	58	21	4
Female	20	56	20	3

Share of consumers who recall ads from trusted brands August 2017, by gender

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