Share of Canadians willing to pay more for trusted brand products 2017, by age

The data shows the percentage of consumers in Canada willing to pay more for trusted brand products or services as of August 2017, broken down by age group. According to the findings, 25% of surveyed Canadians aged between 18 and 34 years strongly agreed that they would pay more in support of products or services from trusted companies and brands. The same was true for 22% of respondents between the ages of 55 and 64.