Media & Entertainment » Advertising & Marketing » Brands in Canada | Canadians willing to pay more for trusted brands by age 2017

Share of Canadians willing to pay more for trusted brand products 2017, by age

Percentage of consumers who would pay more for trusted brand products or services in Canada as of August 2017, by age group

The data shows the percentage of consumers in Canada willing to pay more for trusted brand products or services as of August 2017, broken down by age group. According to the findings, 25% of surveyed Canadians aged between 18 and 34 years strongly agreed that they would pay more in support of products or services from trusted companies and brands. The same was true for 22% of respondents between the ages of 55 and 64.

18-34 years 25 58 14 3
35-44 years 17 61 18 3
45-54 years 17 61 18 3
55-64 years 22 60 14 4
65 years and older 20 65 13 2