The data shows the percentage of consumers in Canada willing to pay more for trusted brand products or services as of August 2017, broken down by gender. According to the findings, 25% of surveyed female Canadians strongly agreed that they would pay more in support of products or services from trusted companies and brands. The same was true for 17% of male respondents.
Strongly agree | 17 | 25 |
Somewhat agree | 62 | 59 |
Somewhat disagree | 17 | 14 |
Strongly disagree | 4 | 2 |