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Share of Canadians willing to pay more for trusted brand products 2017, by gender

Percentage of consumers who would pay more for trusted brand products or services in Canada as of August 2017, by gender

The data shows the percentage of consumers in Canada willing to pay more for trusted brand products or services as of August 2017, broken down by gender. According to the findings, 25% of surveyed female Canadians strongly agreed that they would pay more in support of products or services from trusted companies and brands. The same was true for 17% of male respondents.

Strongly agree 17 25
Somewhat agree 62 59
Somewhat disagree 17 14
Strongly disagree 4 2