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Attitudes towards private labels and name brands in Canada 2017

Attitudes towards private labels and name brands among consumers in Canada as of March 2017

The data displays the attitudes towards private label and name brands among consumers in Canada as of March 2017. During the survey, 72% of the responding Canadians said that they prefer purchasing brand name products when they are on sale rather than purchasing private label products.

I prefer purchasing brand name products on sale to private label products	72
I believe that most private label products are made by the same companies that make brands	66
Private label/store brand products are just as good as brand name	53
The best new product innovations usually come from brand-name products	44
I am less loyal to brands now than I was a few years ago	40

Attitudes towards private labels and name brands in Canada 2017

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