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Advertising expenditure in China 2015-2017, by medium

Advertising expenditure in China from 2015 to 2017, by medium (in billion yuan)

The data displays the distribution of advertising spending in China by medium in 2015 as well as a forecast thereof for 2016 and 2017. In 2016, TV advertising spending in China was estimated at 192.93 billion Chinese yuan.

TV	202.9	192.93	182.83
Radio	13.3	12.26	11.24
Newspapers	20.47	10.11	4.67
Magazines	6.59	4.19	2.57
Outdoor	45.05	46.06	47.32
Internet	211.38	273.78	332.77

Advertising expenditure in China 2015-2017, by medium

StatInvestor