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Online advertising of companies in China 2016

Online advertising of companies in China in 2016, by channel

The data displays the usage of online advertising of companies in China in 2016, by channel. That year, about 28% engaged in micro-blog advertising.

Instant messaging tools	65.5
E-commerce platforms	55.1
Search engine marketing	48.2
E-mail newsletters and circulars	40.2
Blind advertisements	36.1
Pop up advertisements	32.3
Microblogging	27.9
Wechat advertisements	25.2
Online affiliates	21.1
Group buying websites	21
Online video advertising	16.8
Other	0.9