The data displays the customer reach of mixed beer drinks in Germany from 2012 to 2017, by region. In 2017, the customer reach for mixed beer drinks in Hesse amounted to 30.6%. Customer reach indicates how many potential customers bought certain products within a period of time.
Total Germany | 31.5 | 33.1 | 32.7 | 34.5 | 34.7 | 35.5 |
New states (incl. Berlin) | 37.2 | 38.2 | 39.2 | 41.9 | 42.4 | 42.7 |
Rhineland Palatinate and Saarland | 33 | 36 | 36.2 | 39.6 | 39.8 | 40.2 |
North (Schleswig-Holstein, Hamburg, Lower Saxony, Bremen) | 33.7 | 36.2 | 34.3 | 35.4 | 34.9 | 35.8 |
Baden-Wurttemberg | 28 | 28.8 | 29.8 | 31 | 31.7 | 33.6 |
Bavaria | 26 | 28.5 | 26.9 | 29.5 | 29.6 | 32.4 |
North Rhine-Westphalia | 29.5 | 30.6 | 30.9 | 31.4 | 31.7 | 32.2 |
Hesse | 32.3 | 32.9 | 29.9 | 32.8 | 32.4 | 30.6 |