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Mixed beer drinks customer reach in Germany 2012-2017 by region

Customer reach of mixed beer drinks in Germany from 2012 to 2017, by region

The data displays the customer reach of mixed beer drinks in Germany from 2012 to 2017, by region. In 2017, the customer reach for mixed beer drinks in Hesse amounted to 30.6%. Customer reach indicates how many potential customers bought certain products within a period of time.

Total Germany 31.5 33.1 32.7 34.5 34.7 35.5
New states (incl. Berlin) 37.2 38.2 39.2 41.9 42.4 42.7
Rhineland Palatinate and Saarland 33 36 36.2 39.6 39.8 40.2
North (Schleswig-Holstein, Hamburg, Lower Saxony, Bremen) 33.7 36.2 34.3 35.4 34.9 35.8
Baden-Wurttemberg 28 28.8 29.8 31 31.7 33.6
Bavaria 26 28.5 26.9 29.5 29.6 32.4
North Rhine-Westphalia 29.5 30.6 30.9 31.4 31.7 32.2
Hesse 32.3 32.9 29.9 32.8 32.4 30.6