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Awareness of price and brands when buying beer in Germany 2011-2017

When buying beer, do you pay more attention to the brand or the price?

This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2011 to 2017. In 2017, 45.7% of respondents paid attention to the brand when buying beer, while 31.6% looked at the price.

2011	49.5	28.4	22.1
2012	50.7	29.3	20
2013	50.1	29.2	20.7
2014	49.1	29.2	21.6
2015	48.2	30.1	21.8
2016	46.1	32.1	21.8
2017	45.7	31.6	22.7

Awareness of price and brands when buying beer in Germany 2011-2017

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