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B2C content marketing use in North America 2012-2017

Use of content marketing among B2C marketers in North America from 2012 to 2017

The data displays the use of content marketing among B2C marketers in North America from 2012 to 2017. In 2017, 86% of the respondents said that they used content marketing, whereas 14% stated they did not.

2012 86 14
2013 90 10
2014 77 23
2015 76 24
2016 86 14
2017 86 14

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