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Departments responsible for content marketing U.S. 2016

Which of these best represents how your team is organized to produce content?

The data displays the departments responsible for content marketing in the U.S. in 2016. During the survey, 36% of responding content production professionals said they had a special content team that took care of producing new content, while 12% said they outsourced this task.

Content team	36
Department	21
In-house agency	19
Outsourced	12
Newsroom	8
Channel team	4

Departments responsible for content marketing U.S. 2016

StatInvestor