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Quality of customers acquired through influence marketing in the United States 2015

What is the quality of customers acquired from influencer marketing?

The data displays the perceived quality of customers acquired through influence marketing according to marketers in the U.S. as of March 2015. It was found, that more than half of the respondents believed they were getting better customers owing to influence marketing.

Better	51
Same	38
Worse	11

Quality of customers acquired through influence marketing in the United States 2015

StatInvestor