Media & Entertainment » Advertising & Marketing » Content Marketing | B2C content marketing challenges in North America 2015

B2C content marketing challenges in North America 2015

Largest B2C content marketing challenges in North America as of August 2015

This graph presents the biggest B2C content marketing challenges in North America as of August 2015. During the survey, 56% of all surveyed B2C marketers stated that producing engaging content was the largest challenge in content marketing.

Producing engaging content	56
Measuring content effectiveness	50
Measuring the ROI of content marketing program	46
Producing content consistently	46
Producing a variety of content	39
Lack of budget	35
Understanding/choosing technology that we need	31
Implementing the technology that we already have in place	24
Lack of buy-in/vision from higher-ups	23
Lack of integration across marketing	22
Gaps in knowledge and skills of internal team	21
Finding or training skilled content marketing professionals/content creators	18
Other	6
No challenges	1

B2C content marketing challenges in North America 2015

StatInvestor