This graph presents the biggest nonprofit content marketing challenges in North America as of August 2015. During the survey, 53% of all surveyed not-for-profit marketers stated that producing engaging content was the largest challenge in content marketing.
Measuring content effectiveness | 54 |
Producing engaging content | 53 |
Lack of budget | 45 |
Producing content consistently | 42 |
Measuring the ROI of Content Marketing Program | 41 |