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Nonprofit content marketing challenges in North America 2015

Leading nonprofit content marketing challenges in North America as of August 2015

This graph presents the biggest nonprofit content marketing challenges in North America as of August 2015. During the survey, 53% of all surveyed not-for-profit marketers stated that producing engaging content was the largest challenge in content marketing.

Measuring content effectiveness 54
Producing engaging content 53
Lack of budget 45
Producing content consistently 42
Measuring the ROI of Content Marketing Program 41