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Familiarity with selected advertising/marketing types in the United States 2016, by age

Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group

The data displays data on the familiarity with selected advertising/marketing types in the U.S. as of April 2016, by age. During a survey, 79% of Millenials stated they had at least heard of product placement.

Social media	98	96	99	100
Public relations (PR)	90	92	96	97
Editorial content	73	75	85	85
Product placement	79	82	75	64
Paid media	71	69	61	61
Content marketing	65	53	49	37
Op-Ed	49	50	50	57
Earned media	46	32	23	18
Native advertising	45	34	22	20

Familiarity with selected advertising/marketing types in the United States 2016, by age

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