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North America: e-mail marketing attractive content 2016

What e-mail content would entice you to interact further with a retailer?

The data displays e-mail content which enticed customers to interact further with a retailer in North America as of September 2016. During the survey period, 19% of respondents in the U.S. and Canada stated that product recommendations based on their past purchases would entice them to interact further with a retailer.

Price drops for products I’ve browsed in the past	53
Brands/products that align with my personal style and preferences	34
New product arrival alerts from brands I like	28
Previously out of stock items I wanted to buy are now back in stock	28
Details/offers for products I placed in my shopping cart but never bought	24
Product recommendations based on things I’ve purchased in the past	19
Details/offers for products I browsed but never bought	17
Items I’ve browsed recently are almost out of stock	11

North America: e-mail marketing attractive content 2016

StatInvestor