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U.S. consumers who find e-mail newsletter advertising helpful 2017

Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found advertising in e-mail newsletters to be helpful as of May 2017. During the survey period, 10% of respondents had expressed that advertising in e-mail newsletters was very helpful, while 30% had reported that it was not helpful at all.

Very helpful	10
Kind of helpful	22
Not too helpful	26
Not helpful at all	30
I don’t know	3
I do not use	10

U.S. consumers who find e-mail newsletter advertising helpful 2017

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