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Influence marketing: U.S. consumer trust in online content 2015, by source

Consumer trust in online content in the United States as of September 2015, by source

The data describes information on the share of consumers who trust online content in the U.S. as of September 2015, broken down by source. It was found that 54% of respondents said they trusted content from companies whose products they buy, as opposed to 29% who trusted content from companies whose products they don't buy.

Content from a friend or family member	72
Content from a company whose products they do buy	54
Content from a YouTube celebrity	31
Content from a company whose products they don't buy	29

Influence marketing: U.S. consumer trust in online content 2015, by source

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