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U.S. consumers perception of online content authenticity 2015

When you view the following type of content online how likely are you to question its authenticity?

The data describes information on the share of consumers questioning the authenticity of content in the U.S. as of September 2015. It was found that 61% of respondents said they were likely to question whether a news article was biased.

Questioning whether a news article is biased	61
Questioning whether the author has been paid/incented to provide a positive review	60
Questioning whether a photo in an ad has been altered	60
Questioning if unfavorable comments/reviews have been removed	57
Questioning whether a news article has legitimate infomation	52

U.S. consumers perception of online content authenticity 2015

StatInvestor