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U.S. consumers opinions of companies' content campaigns 2015

Consumer opinions on companies' content communication methods in the United States as of September 2015

The data describes information on consumer opinions on companies' content communication methods in the U.S. as of September 2015. According to 50% of responding consumers, they would prefer to follow a company's content if it was polished, curated content.

I prefer when companies select a few channels to communicate with customers and do it well	75
When companies are funny, it helps them be more relatable	75
Companies should focus on what they are uniquely good at to be authentic	73
If I am going to follow a company's content, I would prefer to see more polished, curated content	50

U.S. consumers opinions of companies' content campaigns 2015

StatInvestor