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Organizational goals for B2C content marketing in North America 2016

What are the goals for content marketing in your company?

The data describes organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66% of respondents stated that lead generation was a goal of their organization in terms of content marketing.

Brand awareness	74
Engagement	71
Lead generation	66
Customer retention/loyalty	63
Sales	53
Build an audience via subscription growth	50
Customer evangelism/creating brand advocates	46
Lead nurturing	45
Upsell/Cross-sell	30
Cost saving	22
Other	3

Organizational goals for B2C content marketing in North America 2016

StatInvestor