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Leading B2B marketing content distribution channels 2015

Leading content distribution channels used by B2B marketing professionals as of January 2015

The data displays leading channels used by B2B marketers for content distribution in 2015. The source found that social media ranked second, with 92% of respondents who said they used this channel to distribute marketing content.

Website 95
Social media 92
E-mail 90
Events (web-based/in-person) 82
Search marketing 74
Blogs 72
Mobile 33