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Metrics usage for B2C content marketing in North America 2016

Leading content marketing metrics used by B2C marketers in North America as of August 2016

The data displays the leading content marketing metrics used by B2C marketers in North America as of August 2016. During the survey, 73% of respondents said they used their website traffic as means to measure their content marketing results.

Website traffic	73
Social media sharing	66
Time spent on website	53
Sales	53
Higher conversion rates	50
SEO ranking	50
Subscriber/community growth	43
Qualitative feedback from customers	38
Sales lead quality	37
Sales lead quantity	32
Inbound links	29
Customer renewal rates	27
Data capture	26
Purchase intent	21
Brand lift	21
Other	6
Don't use metrics	5

Metrics usage for B2C content marketing in North America 2016

StatInvestor