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Paid advertising usage for B2C content marketing in North America 2016

Which paid methods of content promotion does your organization use in its content marketing efforts?

The data displays usage of paid advertising for B2C content marketing in North America as of August 2016. During the survey, 68% of respondents said they had used offline promotion for B2C content marketing.

Social promotion	89
Search Engine Marketing (SEM)	76
Print or other offline promotion	68
Traditional online banner ads	60
Native advertising	50
Content discovery tools	29
Other	7

Paid advertising usage for B2C content marketing in North America 2016

StatInvestor