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Paid advertising usage for B2C content marketing in North America 2016

Which paid methods of content promotion does your organization use in its content marketing efforts?

The data displays usage of paid advertising for B2C content marketing in North America as of August 2016. During the survey, 68% of respondents said they had used offline promotion for B2C content marketing.

Social promotion 89
Search Engine Marketing (SEM) 76
Print or other offline promotion 68
Traditional online banner ads 60
Native advertising 50
Content discovery tools 29
Other 7