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Advertising usage among nonprofit content marketers in North America 2015

Which paid advertising methods do you use to promote/distribute content?

The data displays usage of paid advertising for nonprofit content marketing in North America as of August 2015. During the survey, 75% of respondents said they had used offline promotion for nonprofit content marketing.

Print or other offline promotion 75
Promoted posts (e.g., promoted tweets) 66
Search engine marketing (SEM) 57
Social ads (e.g., LinkedIn ads) 57
Traditional online banner ads 39
Native advertising 36
Content discovery tools 6

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