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Beer advertising expenditure share in Germany 2006-2017, by channel

Advertising expenditure share for beer advertising in Germany from 2006 to 2017, by channel

The data displays data on the advertising expenditure share for beer advertising by channel in Germany from 2006 to 2017. In 2017, advertising on television made up almost 70% of the advertising expenditure for beer in Germany.

2006	63.2	6.1	5.6	11.3	13	0	0.8
2007	64.8	5.9	5.1	10.5	12.5	0.6	0.7
2008	67	5.5	4.7	9.3	11.5	1.3	0.6
2009	65.4	5.5	3.3	10.3	11.7	3.1	0.6
2010	69.2	4.5	3.6	9.1	10.4	2.8	0.5
2011	64.1	4.4	4.5	6.6	14.3	5.7	0.5
2012	61.7	4.4	4.5	7	16.2	5.6	0.6	0.1
2013	60.8	3.9	4.7	8.5	15.8	5.5	0.5	0.3
2014	50.3	4.7	3.9	10.5	21.3	8.2	0.6	0.5
2015	58.5	4.2	3.7	8.2	19.4	4.9	0.6	0.6
2016	65	4.3	2.6	6.7	17.7	2.5	0.5	0.7
2017	69.4	3	2.9	4.6	16.4	2.6	0.5	0.6

Beer advertising expenditure share in Germany 2006-2017, by channel

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