Media & Entertainment » Advertising & Marketing » Content Marketing | Effectiveness of B2C content marketing tactics in North America 2015

Effectiveness ratings of B2C content marketing tactics in North America 2015

How effective are the following content marketing tactics for B2C marketing?

This graph presents the assessment of various content marketing tactics among B2C marketers in North America as of August 2015. During the survey, 54% of the respondents stated they believed blogs were an effective B2C marketing tactic.

E-newsletters 67
In-person events 67
Illustrations/photos 66
Social media content - other than blogs 66
Infographics 63
Mobile apps 59
Videos 59
Online presentations 58
Microsites/separate website hubs 56
Articles on your website 55
Webinars/webcasts 54
Blogs 53

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