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Effectiveness of nonprofit content marketing tactics in North America 2015

How effective are the following content marketing tactics for nonprofit marketing?

This graph presents the assessment of various content marketing tactics among nonprofit marketers in North America as of August 2015. During the survey, 77% of the respondents stated they believed in-person events were an effective nonprofit marketing tactic.

In-person events 77
Illustrations/photos 76
E-newsletters 69
Videos 65
Social media content (other than blogs) 64
Case Studies 63
Print magazines 63
Webinars/Webcasts 63
Infographics 59
Microsites/Separate Website Hubs 59