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Effectiveness of B2C social media content marketing tactics in North America 2015

How do you assess the effectiveness of the following social media platforms for B2C marketing?

This graph presents the assessment of various social media platforms among B2C marketers in North America as of August 2015. During the survey, 39% of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.

Facebook	66
YouTube	53
Twitter	50
Instagram	42
LinkedIn	39
Pinterest	39
Google+	22

Effectiveness of B2C social media content marketing tactics in North America 2015

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