Digital ad spend worldwide 2015-2017

Digital advertising spending worldwide from 2015 to 2017 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion USD in 2017. Digital ad market is expected to grow 10.9% annually between 2016 and 2021. The total global ad market was estimated at 511 billion USD in 2017, with the 2017 growth rate amounting to 3.6% on 2016.

2015 152
2016 178
2017 204