The data displays data on the global internet advertising expenditure from 2010 to 2017 as well as a forecast until 2020, broken down by type. Paid search advertising is expected to grow from 86.3 billion in 2017 to 109 billion USD by 2020.
2010 | 25501 | 8872 | 30191 |
2011 | 29002 | 9196 | 34221 |
2012 | 35951 | 9942 | 40581 |
2013 | 43813 | 10713 | 48421 |
2014 | 55571 | 12981 | 57008 |
2015 | 68761 | 14914 | 67534 |
2016 | 84088 | 17337 | 77418 |
2017 | 99166 | 19310 | 86382 |
2018 | 112638 | 20449 | 94817 |
2019 | 127110 | 21785 | 102014 |
2020 | 142274 | 23235 | 109053 |