Global internet advertising spending 2010-2020, by type

Internet advertising spending worldwide from 2010 to 2020, by type (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays data on the global internet advertising expenditure from 2010 to 2017 as well as a forecast until 2020, broken down by type. Paid search advertising is expected to grow from 86.3 billion in 2017 to 109 billion USD by 2020.

2010 25501 8872 30191
2011 29002 9196 34221
2012 35951 9942 40581
2013 43813 10713 48421
2014 55571 12981 57008
2015 68761 14914 67534
2016 84088 17337 77418
2017 99166 19310 86382
2018 112638 20449 94817
2019 127110 21785 102014
2020 142274 23235 109053