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Digital ad spend growth 2016-2019, by format

Change in digital advertising spending worldwide from 2016 to 2019, by format

The data displays a forecast of the change in digital advertising spending worldwide from 2016 to 2019, broken down by format. The source projected that paid search advertising spending would grow by 8.6% in 2019 compared to 2018.

2016	13.7	48.6	46.9	13.3	9.6
2017	12.7	32.6	31.5	10.7	7.6
2018	12	24.6	21.6	8.9	5.4
2019	11	17.7	18.3	8.6	5.1

Digital ad spend growth 2016-2019, by format

StatInvestor