Advertising spending in the United States 2016, by medium

The data displays a forecast of advertising spending in the U.S. in 2016, by medium. The source projected that 12.5 billion USD would be invested in consumer magazine advertising in the United States in 2016. The entire ad market was expected to reach 191 billion USD. The U.S. was the biggest ad market in 2016, followed by China with 53 billion USD and Japan with 34 billion USD in ad spending. The global ad market was worth approx. 493 billion USD.