The data presents distribution of digital advertising inventory in the U.S. in the third quarter of 2015, by source and format. In the U.S., 35% of desktop advertising was bought programatically.
Tablet | 37 | 39 | 23 |
Desktop | 40 | 35 | 25 |
Mobile | 41 | 33 | 26 |
Video | 72 | 15 | 13 |