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Approaches to allocating digital media spend in the United States 2016

Which factors best describe your organization’s approach to allocating digital media spend?

The data displays data on marketing organisations' approaches to allocating digital media spend in the Unites States as of February 2016. During a survey, 53% of respondents stated that it depended on campaign specific objectives.

Dependent on campaign specific objectives	53
Incremental change from previous budget depending on performance	50
Using time spent by costumer on channel to allocate budget	22
ROI reports from attribution modelling	20
Whoever puts forward the best business case gets their desired budget	13
Other	1

Approaches to allocating digital media spend in the United States 2016

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