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Concerns with online ads in the United States 2016

Media planners' concerns with online advertising in the United States as of August 2016

The data displays information on media planners' concerns with online advertising in the U.S. as of August 2016. During a survey, 64% of responding agency planners employed at full-service, media services and digital ad agencies expressed concerns about ad blocking.

Transparency 86
Viewability 82
Ad fraud 78
Brand safety 76
Data privacy 71
Ad blocking 64

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